Baked with care,
full of flavor

A biscuit with a story

That's what has set us apart for generations.

We bake speculoos the way our grandmothers and grandfathers once did, with care, patience and respect for tradition, while adding a subtle modern touch. Authentic know-how remains the foundation of everything we do, supported by modern techniques that refine the baking process without changing the taste.

From the very beginning, Vermeiren Princeps has used only natural ingredients, free from preservatives, colourants and artificial flavour enhancers. Every ingredient is carefully selected. And every speculoos is given the time it needs to become truly exceptional.

1919
1947
1989
2000
2005
2008
2011
2012
2014
2020
2025
1919
In the heart of Puurs, Achilles Vermeiren owns a village bakery, famous for its bread and whimsical speculoos figures. Soon, he discovers that it is precisely this speculoos that makes the difference. That same year, he takes a courageous step. He decides to focus exclusively on baking speculoos, crafted specially for the travelling vendors who bring his biscuits to people all across Belgium.
1947
Together with his sons Albert and Arthur, Achilles moves to Hingene-Bornem and transforms a former brewery into a speculoos bakery. Albert, the eldest, designs and builds the first ovens, carefully tailored to safeguard the authentic flavour. During the 1950s, Vermeiren introduces a first-of-its-kind product: whole wheat speculoos. Even so, the iconic ridges and angles continue to define the unmistakable Vermeiren look.
1989
Driven by growing demand, Vermeiren expands its production with a second baking line. That same year, the first speculoos made with organic flours comes out of the oven. Believing that everyone should be able to enjoy speculoos, the brothers later introduce sugar-free biscuits in the mid-1990s., naturally sweetened with maltitol.
2000
At the turn of the millennium, Vermeiren takes its first steps beyond the classic recipe. That year, speculoos biscuits with crunchy almond pieces and smooth chocolate chunks make their debut.
2005
Guided by strong values, Vermeiren launches its first Fairtrade speculoos in 1997. Eight years later comes official recognition, when the Max Havelaar label is proudly added to the packaging. From that moment on, solidarity and quality go hand in hand.
2008
Vermeiren Princeps expands its assortment with a new favorite. A rich, creamy speculoos spread, crafted from the same biscuits people have loved for generations.
2011
Vermeiren is nominated for the Export Lion Award, a recognition for the success of our speculoos far beyond Belgium's borders.
2012
Following the classic launch in 2008, Vermeiren raises the bar once again with a world first: the very first organic speculoos spread. A true innovation that leaves you wanting more.
2014
Vermeiren receives its third nomination for the Export Lion Award, reaffirming its international success.
2020
In response to the increasing demand for speculoos spread, Vermeiren launches a third production line.
2025
Introducing the new Rum Raisin speculoos flavour. Traditional Belgian speculoos enriched with a playful twist of rum and raisins.

Our vision and values

For Vermeiren Princeps, quality always comes first. We automate where it benefits the product, while carefully preserving the artisanal qualities that define our speculoos.

Today, people want food that is both balanced and delicious. In many ways, Vermeiren Princeps has always been ahead of its time. From the very beginning, we have baked speculoos using only natural ingredients, without preservatives, colourants or artificial flavourings.

At the same time, Vermeiren Princeps responds to evolving tastes and trends. Some prefer to stay true to traditional flavours, while others choose healthy, organic or Fairtrade products. That is why we regularly introduce new speculoos varieties, with one constant: every single one is just as delicious.

From the very start, Vermeiren Princeps has proven itself to be a successful and forward-looking company, closely following new developments and continuously investing in product innovation.

Our dedicated and passionate team ensures that our three fully automated baking lines can produce up to 6,500 tonnes of biscuits each year. Half of this production is marketed under the Vermeiren Princeps brand, while the other half is produced as private label.

Our speculoos is available in a wide range of flavours, aromas and packaging formats. For the hospitality sector, we even package our speculoos individually.

Global
tastemakers

We proudly export our products to over 30 countries around the world, all made with care according to our authentic recipe. Wherever our speculoos is enjoyed, it delivers the same unmistakable taste, quality and tradition that define Vermeiren Princeps.